Posts Tagged ‘Marketing Email’
More and more mortgage originators are now turning to email mortgage marketing to keep sales rolling in. While an increasing number of people say they rarely surf the Net, the vast majority check their email inbox every day. Marketing with email is the most lucrative way to influence prospects and keep clients informed and happy. It is also extremely inexpensive. Where you might have mailed out mortgage post cards every month, you can now email a newsletter every week for a fraction of the cost.
Increasingly, mortgage originators need to embrace email mortgage marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, loan programs, and rate updates are now doing all the emailing themselves using email software specifically designed for mortgage originators. This new software is powerful yet easy to use and allows any loan officer to handle their own email marketing that previously required expensive professional help.
In particular, one email program called Magnetic Email, automates the prospecting process so you can find real estate agents faster. It’s a one-of-a-kind email solution that helps you connect with more real estate agents so you can stop getting rejected. You can even purchase a bulk list of real estate email addresses from a preferred vendor and reach thousands of real estate agents with the click of a mouse.
Where do you start? If you have no email mortgage marketing experience, no knowledge of email software and no idea what to promote, the very thought of email marketing can seem intimidating.
What clients prefer to know is that they are doing business with an indusrty expert. Make clients aware of your mortgage acumen, presence, and commitment. Practice consistency with email being your tool of choice. It’s your greatest marketing weapon.
However, unless you’re testing and tracking your performance, you may be losing time and money. You can dramatically improve your new clients simply by taking the time to test and track your messages – something a good email {software|solution|program} can do for you.
Not only will it help you to determine what’s working and what’s not, but it will also enable you to focus your efforts on producing more sales.
If you have a website, that’s great, but without an effective email mortgage marketing campaign your efforts will be anemic. So how do you get started with email marketing? The best method is to begin your own client list and target real estate agents.
Email mortgage marketing has arrived, but are you using it? Good eMail Marketing software can speed up your business in half the time and create less work if you will utilize it. Today, email mortgage marketing has become so simple, it’s no longer an acceptable excuse to say you don’t do it.
Jeffrey Nelson
http://www.articlesbase.com/sales-articles/email-mortgage-marketing-every-mortgage-brokers-marketing-tool-744770.html
The key to success in any endeavor is education. It is the main ingredient in any form of self-improvement and professional advancement. The more you know about a subject the more successful you will be at making money from it and becoming successful. Regardless of the type of education you obtain, whether it is formal training in a university or trade school or informal do it yourself type training with extensive research and reading, gaining knowledge always leaves you at an advantage. In this day and age, gaining knowledge has become easier than ever. Informal training can be obtained by anyone with internet access. As with most industries, email marketing can be to anyone’s advantage who knows the ins and outs and is a step ahead of the competition.
The first thing to know about email marketing is to be sure your marketing campaign is directed at your target audience. You obviously want to reach the people who will most likely purchase your product or service. You will need to determine the product and service you plan on marketing and then figure out the audience that will be most interested in it. For example, you should attempt to determine which age group or gender your product or service would be most appealing to. If you were selling a women’s product, for example, you would not try to target men. However, if sporting goods was your specialty, then of course men would most likely be your target audience.
Internet etiquette and customs are extremely important and should be taken very seriously when entering any internet endeavor. This is very important to remember when becoming involved with email marketing. You cannot send out unsolicited mail, especially for marketing purposes. Unsolicited email is considered spam and is in very poor taste, at the very least. In most places it is even considered illegal. Avoid sending unsolicited email and you can avoid possible legal problems down the line. This will keep you from offending anyone and also maintain your good reputation at the same time.
In order to learn more about email marketing, the best place to look is the internet. Simply do a search for something like, email marketing information or more about eMail Marketing and you will find yourself with helpful websites at your fingertips. During your search, you may come across forums that are involved with email marketing. Most often, the people included in these forums will be happy to share information with you that will come in handy. Some sites will even offer ebooks for free or at a low cost. While searching for information about email marketing, you will most likely come across additional information about other related subjects that may be of interest to you.
By staying persistent and constantly searching for new information, you will see your email marketing skills greatly increase. Chances are, your skills in other areas will increase as well.
Ruth Brown
http://www.articlesbase.com/email-articles/basic-email-marketing-etiquette-63310.html
Do you want to know more about eMail Marketing? Gaining knowledge of any type is always a good thing. Education, whether it is formal or informal education, is the key to self-improvement and professional advancement. In this day and age, whether you work for yourself or for someone else, if you know more about the topic than the next guy, you’ll be two steps ahead of the pack and able to beat the competition.
Of course, one thing to keep in mind when learning more about this skill is that your marketing campaign needs to be directed at your target audience, the demographic of people who will do business with you. If you sold a product geared towards women for instance, then targeting men over age 50 probably isn’t the best approach.
Another thing to keep in mind when learning more about email marketing is that the customs and etiquette of the Internet are very strict when it comes to unsolicited email, especially that sent out for marketing purposes. If email is unsolicited, then it is considered spam, and spamming is at the very least considered to be rude and in poor taste. Some places and under some conditions it is even illegal.
So if you know more about how to market using email as it relates to spam and unsolicited email you will do several positive things. You will avoid legal problems down the road. You will avoid offending the people who receive your email. You will keep your reputation solid and positive. And, you will avoid contributing to the cyber clutter that litters the Internet. All of these are very good things indeed.
It is easy to see that getting to know more about this marketing skill is a positive move that you can make for your own future and knowledge base. Now, how does one go about learning more about email marketing? Well, the Internet itself is a great resource tool.
Simply doing a search in one of the search engines for something like “email marketing information” or “know more about email marketing” should bring up some websites with helpful information. There are many variations to the search criteria you can use. Doing this should also help you find forums and groups of people who will share information.
Many people involved in online marketing or wanting to know more about internet marketing belong to forums and groups and are happy to share information and exchange ideas. Some places will have articles of interest, or eBooks for free or at low cost. And as with most types of self-help information, when you explore avenues of getting to know more about marketing to a email list, those avenues will often lead to other sources of information, the same way one friend tells another, and another, and so on.
If you stay persistent, then your base of information will increase, as will your internet-marketing skills. You’ll get to know more about email marketing that you realized was available.
Dennis Leem
http://www.articlesbase.com/email-articles/know-more-about-email-marketing-68800.html
Unless your small business is situated under a rock, you’ve probably heard something about email marketing by now, and you may have even wondered if it’s time for your small business to get into it.
In its simplest terms, email marketing means communicating with consumers through email. But there’s a big difference between trying to talk to consumers who never asked to be talked to in the first place, and talking to your own customers, who at some point have said, “Yes, I’d love to hear from you.”
That’s where permission email marketing comes in. Permission email marketing means giving valuable information to consumers who have requested to receive it. It is the ONLY legitimate way to send an email marketing campaign, and it is the only way your small business can benefit from eMail Marketing.
But how do you get your customers to say “I do”?
If you have an online business, or if your offline business has a website that receives many visitors, compiling subscribers can be as easy as adding a subscription box to your website. You would offer users something valuable, like a periodical newsletter or emails with discount coupons and, in return, your users would subscribe to your mailing list.
Sounds great. But what if your business is primarily offline, and what if you don’t even have a website?
Many businesses think that’s reason enough to step out of email marketing altogether. But what they’re missing here is that compiling a permission email marketing list offline can be as easy, if not easier in some instances, as building a list online.
We have advised many clients on tips to collect email addresses at the point of purchase. Here are some of our favorite tactics:
- Collect business cards, Offer a prize.
This is one of the oldest, most proven methods of collecting customer information in-store. Your prize doesn’t even have to be huge. If you own a restaurant, it can be as simple as a free dinner for two. If you own a hair dresser, it can be as easy a 50% off coupon towards their next cut. The beauty here is that customers who submit their business cards have expressed genuine interest in your products or services. So when you contact them by email with further offers, you know you’re talking to people who want to buy what you’re selling.
The one thing to keep in mind here is that you MUST inform users that by submitting their business cards, they are agreeing to receive email communication from you. This can be as simple as adding a sign to the business card drop-off box saying: “We will send you an email to notify you if you have won. We may also send you periodical emails with special offers and announcements. If you do not wish to receive emails from us, please write ‘No Email’ on your business card.”
- Start a V.I.P. Club
Many consumers like the idea of belonging to something exclusive, and receiving offers that are extended only to a select group of people. The labor on your part is minimal. It’s as easy as keeping a notebook by the cashier. As a customer comes up to complete a purchase, casually tell them about your businesses’ V.I.P. Club and ask them if they would like to join. Customers will appreciate this if you position it as a rewards club, or a way to say “Thank you, we love to have you around” to your most loyal customers. Of course, you should offer V.I.P. Club membership to any of your consumers, as you may find, once you start emailing them offers, that’s a great way to build your most loyal customers. Make sure the offers you send them are, in fact, exclusive, and that you email V.I.P. Club members often enough, but not too often to become annoying (once or twice a month is usually a good interval).
Again, when you’re collecting customer emails for the V.I.P. Club, make sure your customers know they’re signing up to receive email offers from you.
***
These are just some ideas to get your permission email marketing subscriber list started. The best news here is that compiling a list is actually the toughest part of managing an email marketing campaign. As long as you’re using an email marketing manager program that’s specifically designed for small businesses like yours, the rest of the process is a breeze.
Creating a campaign involves little more than selecting a professionally-designed template, typing text and choosing a few good images. Your campaigns will be scheduled and sent automatically, so you’ll never have to worry about being involved in that part.
What you will get to do (and this is probably the most exciting and most rewarding part of email marketing), is analyze your campaign after it’s been sent. You’ll be able to see how many people opened your email message, how many people clicked on each link within the message and, best of all, exactly who did what. Now that’s what we call accurate, detailed, and immediate consumer research (you actually get to track your consumers’ actions from the exact moment they happen). And while you would previously pay a fortune just to get this research data, today your small business can send professional email marketing campaigns and track detailed consumer behavior for less than it would cost you to print store flyers.
It’s the new age of marketing, and there’s never been a better time for your offline small business to get into the game.
Robert Burko
http://www.articlesbase.com/advertising-articles/permission-email-marketing-tips-for-offline-small-business-owners-83880.html
Now you may have heard the saying “the money is in the list”. Today, I’m going to start off with discussing what email marketing is all about and give you a basic heads-up on the subject. In the next two lessons, I’ll also discuss email marketing strategies and the tools (including a complete walkthrough) for setting up and managing your very own email marketing campaign .
Let’s start with the barebones of email marketing, and how it so important for anyone wanting to do business online.
Online Business and eMail Marketing
The first point you must remember is that email marketing is just a tool – not a new concept of doing business like Web 2.0 but a time-tested, hardened method for generating profits. In other words, email marketing is just like any other online business tool – affiliate programs, pay-per-click advertising, sales letters, minisites – one of many assets at your disposal.
What makes email marketing so interesting (and important) is its focus on building a positive relationship with your customers. From a marketing perspective, email marketing is simply an online extension of the traditional marketing principle of acquiring “prospects” by taking their contact information and then sending them promotional information via email.
Think product catalogs, magazine subscriptions (advertising within a magazine is the “promotional material”) and newspapers (classifieds) – all of these involve the same two steps:
Acquiring the prospect’s contact information (either by offering a freebie or a discount, or just by asking).
Send regular promotional offers to the “list” – a collection of prospects whose contact information you have.
This is ridiculously simple. There are many more levels and much more depth to the subject (and we will be covering all of it today and in the next two lessons), but this is the essence of it.
The issue that immediately comes out of this is:
What motivation does the prospect have, first for providing their contact details, and second, for buying any products that are pitched to her?
None at all .
Consider a social parallel – if you go up to a complete stranger and ask them to give you their name and email address (or worse, their home address as well) so that you can send them emails about what to buy, your chances of success are going to be very, very slim.
Instead, you have to give the prospect a reason to hand over her email address. More so to tell you her name. And an even better reason for the permission to send her any sort of product or service promotions.
In other words, you have to use the principles of “Permission Marketing” (a term popularized by Seth Godin) – provide the prospect with a valuable enough proposition for her to consider giving you the permission to “market” to her i.e. sell to her.
All of this leads to the first principle of email marketing:
Before anything else, give the subscriber something that she respects and values.
Creating Value .
Everyone has problems. Everyone is looking for answers to these problems.
Marketing – effective marketing – is positioning your product as THE solution to a particular problem.
Combine this with the first principle of email marketing, and you have situation where your first task is to create value for the prospect. In some cases, the “promise” and “proof” of a solution can be enough (like a sales letter). In other cases, you might want to try providing a rudimentary solution in the form of providing some information, and build that value over time by continuously giving more and more to your prospects (like an email newsletter).
Email marketing is all about providing useful information to your subscribers. First, you encourage them to give you their email addresses by promising a solution to their problems (for example, a short report on the real estate market if you are targeting investors). In turn, this translates into permission given by the subscriber to allow you to send them further information via email.
The central core of this whole process is valuable, relevant information. Information that the subscriber is interested in. Information that the subscriber needs .
Now many marketers make a hash out of providing valuable information and instead concentrate on “selling” to the list. Do NOT make that mistake. You first priority is to develop a bond of trust with your subscribers – this will only happen if you learn to give first and foremost.
Building Trust .
Once you’ve learned how to give, you’re ready to build your “list” by using any one or more of a number of lead generation techniques, all of which involve driving traffic to a special “landing page” where you make your “information pitch” (as opposed to a sales pitch) and request the prospect’s name and email address.
But building your list isn’t the only thing you must do. Almost simultaneously, from the moment you have convinced someone to hand over their email address, you are on the road of building a positive relationship with your list. A relationship that is based on trust, where trust can include the following:
Your subscribers consider you an expert in your field (and therefore someone they are inclined to believe and listen to).
Your subscribers implicitly trust you to treat them fairly – this results from a commitment to give first, and sell later. In other words, invest time and effort in your list, and make it show.
Your subscribers expect quality from you, and by extension, they consider any products or services you promote as valuable.
This trust is paramount in email marketing. If you can gain the trust of your subscribers, they will respond to your product offers (provided that you are selling something valuable and not just trash) and, eventually, make you rich. The money really is in the list.
In the third lesson of this series where I discuss advanced email marketing strategies, I’ll cover in detail how you can follow simple steps to ensure that your subscribers trust you, and also a checklist of things that can break that trust (i.e. a NOT to do checklist).
Repeat Customers .
The greatest value in email marketing is that of repeat customers. In other words, through email marketing you can basically send product promotions to your list regularly and continue making money out of the same core list of subscribers.
Of course, it’s a bit more complicated in that, but this principle of acquiring repeat customers is enlightening because it showcases an important fact about business:
You can market different products to the same group of people. If you position it right over a period of time, you will have a situation where a certain group of people are buying new products from you every few months.
Now this works, but only if you are able to identify your “target market” and are creating products and services that are the answers to the types of problems your subscribers need solutions to. Failing to do that will result in unhappy subscribers and a cold list – a list full of subscribers that are not interested in your emails, don’t want to buy what you are selling and are generally ignoring your emails.
Building a list you can contact again and again for continuing profits needs a lot of effort to build and maintain. A large part of creating repeat customers in email marketing is to maintain a long-term relationship with your list – this involves regularly providing information that is useful to your subscribers.
When following email marketing, do not forget that other rules of marketing still apply – if you don’t give your customer what they want, they won’t hang around your website (or in this case, on your list) anymore.
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sebastian foss
http://www.articlesbase.com/online-promotion-articles/quotpart-1-email-marketing-basicsquot-106767.html