Posts Tagged ‘Marketing Email’
eMail Marketing comes in a variety of flavors. Some are sent in plain text, others are html enriched that allow text, graphics and background. There are even some email marketing campaigns that provide an abbreviated email edition with a full version on their business website. Of course business owners provide ample links throughout their email to give the recipient as many opportunities as possible to drop by.
One of the more recent innovations in email marketing is video email. When I reviewed several video email sites I was impressed with a company called Talk Fusion. The video emails sent through the system do not require buffering and the voice and video match. In many ways it was just like watching TV.
The instant startup of the video message was impressive. My mind kept conjuring up a variety of marketing uses for video email.
For instance, if you have a brick and mortar store with an online presence you may use a video email message to congratulate a customer on a promotion, anniversary or birthday. Of course they get to see you personally deliver the video message, but your contact information is placed in the video email as well. For a one on one connection this type of email seems a better solution than more common ecards.
If your product is exclusive to an online community you can use video to demonstrate your product or provide a very personal touch in presenting the finer points of your product line.
The use of video email is likely to draw attention. One of the reasons I believe this to be true is that many email marketing campaigns are subject to intense skimming. The email recipient is perusing your email in an effort to see if it is worthwhile. With a video they may be more willing to simply view what you have to say without interruption. That would certainly hold the potential for a greater conversion rate.
In most cases it would be advisable to script your video email ahead of time and make sure it is clear and compact in presentation. Your customers value their time and if you ramble they are more likely to cut the viewing short.
It would even be possible with video email to take a short video streaming idea that may be new to your site and send a portion of it as a video email encouraging recipients to visit your website to view the entire stream.
If you are looking for a fresh idea for your email marketing campaign the potential for video email might just be enough to encourage you to give it a good look.
Scott Lindsay
http://www.articlesbase.com/internet-articles/email-marketing-for-your-viewing-pleasure-241281.html
Getting people to opt-in to your email list is just the beginning of the battle. Bigger obstacles lie ahead, and this includes creating an Internet marketing email compelling enough to convince your readers to perform the desired action.
Tips on Writing a Compelling Internet Marketing Email
Being permitted to contact your customers or prospects by email is a chance that you must not waste. If you don’t do it right the first time, there’s almost nothing you can do to stop people from unsubscribing from your list.
Send an email right away.
People who have consciously opted-in to your email list may end up forgetting what they’ve done if you take too long to exercise your right to contact them. If a person has subscribed your list today, make sure to send them an email no later than tomorrow.
Convince them it’s not SPAM with your subject line.
You’re only given one line to use for your email subject so don’t waste it! Go straight to the point by including the main topic of your email and the primary benefit they’ll get from reading it.
Keep things short.
Time is gold, and your readers would be initially reluctant to spend more than a minute or two reading your first email. By keeping things short and simple, you can be sure that they’ll be more inclined to read your mail from start to finish and take in everything you have to say.
Personalize your Internet marketing email.
Just because you’re using a template doesn’t mean you can’t customize your emails a bit. Address your email using the first name of your recipient as this will make them feel more special. Make sure to use your own name as well when closing your letter. If you’ve managed to acquire data regarding the customer, you could use it to give the letter a more personalized feel.
Every word used must help you attain your goal.
What did you intend to achieve with your Internet marketing email? Was it to convince readers to buy products and services from your company? Was it to get them to join your membership website? Keep your goal in mind and make sure that every word you use helps in convincing your reader to perform the desired action.
Use the appropriate format.
Generally speaking, an Internet marketing email will include an introductory paragraph, the main body of your email, and a closing paragraph. The introductory paragraph summarizes the essential facts of your email. The body provides the detail. The closing paragraph includes a strong invitation to perform the desired action. This outline may differ in some ways depending on the type of email you wish to send.
Make your Internet marketing email visually appealing.
Use appropriate line spacing and font styles for your email. Use graphics sparingly: although they can help in providing emphasis and description, they do take longer to upload and some of your readers might not be willing to wait too long for them. Lastly, remember to keep your paragraphs short: longer ones tend to dismay and discourage people from reading further.
Double-check for errors.
Do your best to get things perfect at the first try. Double-check for errors in spelling, grammar, punctuation, and format. Review the content and revise what you can. And lastly, make sure you’ve included your contact details or everything will be for naught!
Daegan Smith
http://www.articlesbase.com/email-articles/tips-on-writing-a-compelling-internet-marketing-email-375668.html
Email marketing is far from dead, no matter what the so-called experts say. In fact recent software applications are putting the power of Fortune 500 companies in the hands of Main Street businesses – leveling the playing field at last.
There are challenges to be sure, such as creating and maintaining an opt-in list – so you won’t jeopardize your company’s good name and your established goodwill in the marketplace. Delivering the message you want to the people you want to receive it – perhaps a special offer for people renewing their service contracts that’s only available to people beyond the first year after purchase. And properly managing responses so the right actions are triggered automatically!
But finally these issues can be handled cost effectively, so it’s not the big guys who are the only ones in a position to control email marketing anymore.
Here are three of the benefits of B2B email marketing – besides the obvious, that it is cheap, immediate, and interactive.
First, in the world of B2B your target prospect is probably at their desk 12 hours a day – or carrying their Blackberry or other handheld device – so you will most likely reach them immediately – as soon as the message is sent.
If they trust you (the From:) they’ll open your message the same day it’s sent. If the first message they see (the Subject:) is compelling they’ll read it. You just can’t compare this to any other form of communications.
Second, email integrates seamlessly into your total marketing campaign. You can use it to convert known suspects into prospects by getting them to request information relevant to your campaign message – perhaps moving them along the buying cycle to prospect. Follow up email can be used to qualify them and even turn them into 1st level customers. Now, when your sales people contact them by phone of for that matter in person – they are contacting a customer not making a cold call.
Third, In business virtually everything is about marketing. Your email newsletter and other regular communications for example. By imbedding links in your regular email that lead to special offers, limited availability opportunities etc. each time you touch a prospect or customer becomes a bit of a marketing opportunity.
The key to success in b2b email marketing is your list and it can be a challenge to build an opt-in list of email addresses and then manage them in such a way that the list grows not shrinks.
One way to build a list that grows is to ask permission before putting people on the list. Successful marketing in the 21st Century will be permission based marketing. The days of intrusion marketing are over, some marketers just don’t know it yet. Be the first company you know to adopt the strategy that will guarantee that people will be happy and prepared to hear from you.
You no doubt have the phone street addresses of your customers. When the completed forms in the recent past you probably asked for their email address as well. Be careful how you use it. Only you and your relationship with your customers will tell you if it’s OK to add them to your email campaigns, without their specific approval.
If you’re like most business people I know, you will be better served with a service that completely automates the entire email marketing process. One that collects the email address and the other information you’re looking for, sends the right email messages to the right people on the right list, and then handles the responses – with little additional overhead, and without having to take someone off the floor to do it all.
And finally you’ll want a service that allows people to be included in various kinds of scheduled mailings at the time they are added to the list – or as they move through the sales cycle. For example a prospect requests inclusion on an announcement list for a product scheduled for future release. Once released and they purchase the product they would be automatically removed from that list – so they will not keep getting announcements for something they’ve already bought.
And if the new product has add ons they can be systematically reminded of them and removed when they purchase them or turn them down. And in either case reminded when their warranty is about to expire so they’ll automatically renew it.
Marketing is not just about getting the first sale – it’s also about converting suspects into prospects, prospects into buyers and buyers into key accounts. B2B eMail Marketing is the killer app for the 21st Century – the early part at least, when it is done with permission and precision.
Wayne Messick
http://www.articlesbase.com/email-articles/b2b-email-marketing-still-the-killer-app-76323.html
Email marketing can be a very effective way for you to enhance traffic flow to your website and your online profits. There are a number of key points to remember when using email marketing to allow it to be as profitable as possible, which will be discussed in this article.
To begin email marketing, you must have a list of names and email addresses that you can market to. This list can be made through promotions that require this information, or by means of opt-in boxes on your website, among other methods. On this list, you have a target audience to whom you will market when you promote your products or services.
One of the biggest obstacles in eMail Marketing is getting customers to actually read your emails. When they discover that the email is from you, they will likely assume that you are attempting to sell them something and simply delete the email. That’s why the subject line is so important. The subject line is your only hope for capturing their attention. When writing the subject line for a special promotion, use the recipient’s first name to make the email more personal. This is only effective if you use their name sparingly. Try to avoid using it regularly, such as if you send out a monthly newsletter.
Since this list of people is probably your target audience, you should know what they are looking for from you. If you can figure out what they want and give it to them in the email, they will be bound to read the emails. You should include a statement that you are giving them what they want (be specific) in the subject line, so they will not be able to resist opening the email.
The email itself should be composed of concise material that leaves the recipient wanting more information. A short, brief message that does not befuddle the reader will lead them straight to your link. You should also be very friendly in your message, and make them feel like they are important to you and your business. These tips will help your business grow through email marketing.
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Email marketing is an important buzzword in e-business today. There are several reasons for this. First, it is a cheap way to get to prospects. Second, it is fast. Promotional messages can be delivered to a number of prospects through email marketing, and delivered fast. Third eMail Marketing is very effective if used well.
Beginning An Email Marketing Campaign
To begin an email marketing campaign, first you need email addresses. Give potential customers the ability to opt-in to email newsletters that you may send. Give them the ability to invite their friends to the email list. You can do this by a simple invite-your-friend link in their email message.
Things To Remember In Email Marketing
Try to gain trust early on in the email marketing process. Make it clear to prospects that you will not sell email addresses to anyone. Also, allow an opt-out option with the email newsletter that you send. Try to gain trust by “talking” to your customer as you would talk to a friend. Only through trust will your customer get ready to buy your product and you make a sale.
Provide Useful Information In Your Email Marketing Campaign
Useful information is the only reason prospects subscribe to your email marketing campaign. So give it to them. If you sell dog products, explain to your prospects how to keep dogs clean and healthy and the benefits of doing so. Be the expert in the topic you are dealing with. Be willing to share useful tips, insights etc. with your prospect that will endear them to your email marketing campaign. This is essential to get profit from email marketing.
Interesting Subject Lines
Keep your subject lines interesting as well as hard hitting. Your subject lines draw readers to the subject at hand. These same subject lines determine whether your mail is treated as spam. Frame your subject lines in a manner that they are interesting as well as give some information on the subject and arouse curiosity. This ensures that the prospects get to the next part of the marketing message that is the email.
Keep It Short And Simple
This is also called the KISS principle. Use intrigue in the email. Just as the email subject line arouses curiosity in the email, the email should be able to sustain the curiosity. The result should be a curious would-be customer who cannot wait to go from the email to the website where you sell your products.
While you get profit from email marketing, use common sense mixed with marketing acumen for the best results. Endear yourself to customers. This can be done through simple authenticity in all dealings with them. “Talk” to your customers like a friend throughout the email-marketing message. Use creativity while delivering the message to the prospect. Email marketing is a godsend for small businesses. Use it wisely to spice up business and get those cash registers ringing.
Julia Gulevich
http://www.articlesbase.com/marketing-articles/get-profit-from-email-marketing-120725.html